Localization Efforts Pay Off in NCH International Offerings

It has been about a year and a half since NCH Software put in place a localization initiative in order to offer our most popular software applications in French, German, Japanese and Spanish. The challenges have been many but we now provide numerous applications, including WavePad Sound Editor, VideoPad Video Editor, Prism Video Converter, and several more, in the 4 languages mentioned. Working in cooperation with NCH developers, the localization specialists at NCH translate the general user interface (GUI), test functionality for country-specific appropriateness, suggest changes to implement to better adapt NCH applications to non-English speaking markets. They also translate a significant number of web-based material to make sure that French, German, Japanese or Spanish-speaking Internet users can find relevant information, download and purchase products securely in their own languages.

Bucking the current trend of outsourcing translation and localization and relying instead on "in-house" linguists allows NCH to leverage a valuable internal product knowledge and capitalize on direct interdepartmental relationships to produce more accurate translations, faster.

Please click on the language of your choice to find out more about NCH Software's localized software applications.

• Français
  
• Deutsch
  
• 日本語
  
• Español

Making A Music Video

Over on Review Explorer Chris McGivern posted a detailed interview with Singer-songwriter Andy Fosberry of Ironlight River about making a music video. Fosberry took a do-it-yourself attitude and made a great video without sacrificing his creativity or breaking the bank. And we were particularly thrilled that Fosberry turned to NCH Software using Switch Audio Converter, Prism Video Converter and VideoPad Video Editor to help him along the way.

"As a musician, I use a piece of software call Switch by NCH Software which converts audio formats. And it’s brilliant. To convert these video files I used their A/V equivalent which is called Prism. When it was downloading, I had the option on loads of other things and saw something called VideoPad, which was billed as editing software. I figured it would be like WavePad and, therefore, just for clips etc, but it’s a fully working, kind of mid-level piece of editing software ... Its just so beautifully usable. So much so that I had a working edit in about 8 hours. All the effects, are nicely editable in themselves. So you can really make significant changes to what you are working on."

– Andy Fosberry

If you're interested in making your own music video(s) we would encourage you to go over to Review Explorer and read How To Make A Music Video – For Free for more details on what Fosberry did for his video, and to see the results.

Hitting the Software Nail on the Head

How many shirts do you need to try on before you find one you want to buy? How many cars do take for a test drive when shopping for a new car? And how many pieces of software do you download and try before you find one to solve your problem? Results from a study of software vendors show only about 1 sale is made for every hundred trials that are downloaded, which is a remarkably low number when you think how many programs people must end up trying or how often they just give up without finding what they want. In the blog post Why Hammers Sell Better Than Your Software, Bob Walsh concludes that the reason there are so many people walking away is that it is simply too hard to figure out how to use the program and they give up.

His suggestion to software companies is something that NCH has been striving for for years - make users immediately comfortable with your applications. Simplify things: provide quick start guides and tutorials or screenscasts to help get the user get through the first few minutes of uncertainty when they don't know what to do with the software they have just downloaded. We have long focused on the first three minutes of a user's experience when using our software, trying to remove as many road blocks as possible so that you can start using the program immediately. Our range of video tutorials and documentation resources helps those who prefer to see how it all works before they dive in. We are doing our best to make sure that when you download our software you will find that the shoe fits and you don't need to worry about breaking it in.

PhotoPad: Proving that Change Can be Good

PhotoPad Image and Photo Editor has a new look. It now uses tabs to sort the categories of features, effects, and filters to make more efficient use of the toolbar. Each time you click a new tab, the toolbar displays the options associated with that tab:



Remember when we first started seeing tabs in our Internet browser windows? At first we had to get over the impulse to keep numerous windows open and play the memory game with the task bar, but we recognized the convenience they provided us. Now we’re getting used to tabs atop some programs, such as Word and Excel, which Microsoft calls a ribbon. The initial change was stilting to those of us who had become experts at navigating the labyrinth of menus and options, but we’re starting to get used to this change too.

My point is, even though we resist it, without change we wouldn’t grow and develop.

When developing software, the rule of thumb is to stick with what people are comfortable with, or what they are used to seeing. That way, people won’t spend too much time looking around the interface before they can actually start using their new program. Another rule of thumb is to do what is best for your users. Sometimes these rules clash, and decisions have to be made. That’s what happened with PhotoPad.

PhotoPad is a product with lots of features, options, and cool buttons. Imagine all the possible photo manipulations there are, and then imagine designing a program that will organize all those features into the most user-friendly way possible. Then imagine that you are going to add features to the program over time, and need to plan for where those features might go. Enter tabs. They allow us to display many more options along the toolbar than one static toolbar would.

I know a lot of you are dubious. If you never got used to the Microsoft ribbon, and you really miss the menus. But believe me, everything that was in the menu is now on this tab, and the tabs require much less fine motor control over the mouse than using menus would. I happen to be a great fan of the new look.

Let us know what you think about the tabs, and look for them in more NCH Software products in the future. Let’s embrace change!

Software On-Demand

I recently finished reading The On-Demand Brand by Rick Mathieson, which takes a look at how our culture has become increasingly demanding, seeking instant gratification. From everything from fast food to television, we are no longer willing to wait for things. While Mathieson points to Burger King and their "have it your way" campaign in 1970's as a starting point for this trend, technology and the internet have only increased our need for having things the way we want them on our own schedule. Mathieson goes on to examine ten rules that marketers should know in this on-demand world, all relating to how companies need to shift their thinking to be in line with the expectations consumers have.

The software industry has seen this shift too. We've talked before about software buying trends and the percentage of people who buy their software in a retail store versus purchasing online. It used to be the only way to get software was to get the box with several floppy drives or CDs inside to install from, and it could be a rather time consuming process. Now, you can download and install software in fraction of the time. You don't really need to make plans in advance about your software needs; if you come across a need you can download a software solution on-demand.

NCH Software has adapted to this on-demand mentality quite well. We spend a lot of time trying to improve the usability of our programs so that a user can have the software up and running in three minutes or less, catering to this high-speed demand. Most of our products are under 1 MB in size, so the download time is negligible. We also have a wide range of products that are easily integrated, making it easier for customers to customize a software solution to meet their needs by picking and choosing only the exact products and features that they are looking for. All so you can "have it your way" with software on-demand.

Assistive Technology

Recently I stumbled across an article by Luke Hsieh, an assistive technology advocate, about building a low cost electronic magnifier with a webcam and Debut video capture software. This was not only a nice example of how versatile our video recording software is, but it got me thinking a bit about assistive technology, which doesn't always get its due.

A lot of technology is designed with a somewhat constrained image of the typical user, and as a result can sometimes be very difficult or even impossible for people with various disabilities to use. Assistive Technology, on the other hand, makes it easier for individuals with disabilities to access information technology, which is extremely important in the high tech world we live in.

I have heard from customers in the past complementing our software applications because they have found them to be very accessible. While I am thrilled that they have found our software accessible, I have to admit this is more the result of our efforts to make our products as intuitive and user-friendly across the board than anything else. It makes sense that software that it easy to use is also more accessible, and as a result, we hope everyone will find our software easy and accessible.

Some examples of how our software can be used as assistive technology include Verbose text-to-speech software to convert a document to an mp3 file to listen to latter, or as a screen reader; and as Hsieh pointed out you can use Debut video capture software to make a custom electronic magnifier, or when you're making your next YouTube video. We will continue striving to make all our software easy to use for everyone, and hope that everyone finds our software accessible along the way.

Helping or Hindering Users

I can't stand it when a software program like Word decides it knows what I want to do better than I do. In their efforts to be user-friendly they seem to actually gone past helping me do what I want to do, and have started making some incorrect guesses that make it harder for me to do what I wanted in the first place. While I applaud the effort to remove some of the tedious work of formatting out of the hands of the user so that they can focus on the content I find some of the formatting changes disrupting. While on the other hand automatically correcting obvious typos like changing 'teh' to 'the' for example actually was an absolutely marvelous idea.

Sometimes we as developers think we know best, but it is a question worth considering: Where do you draw that line between what you do for the user in the name of usability and what you leave for the user to do themselves?

At NCH Software we strive to make our software as user-friendly, and easy to setup as possible, so we need to think a lot about what the default settings for programs should be and make as many educated guesses as possible about what will work for the most users. Whenever there are options you will never be able to pick settings that will actually work for everyone but you want the defaults to work for as large a majority as possible, and make it easy for the few that need to change them to do so.

If there are too many question marks as to what will work best for the majority of people that is often when we introduce a setup wizard for programs like Axon PBX Software which allows us to ask questions to help us set default values for the user instead of straight out guessing how many phone lines the user will have on their phone system. By carefully choosing the questions we ask we can get all the answers we need to help the user get their customized system ready as quickly as possible without them needing to hunt down every option on their first run, even though all of those settings can easily be changed later.

It is a fine line to walk trying to help the user along the way but not get in their way of being able to configure options for themselves, but it is one we are doing are best to get better at in our ongoing effort to make our applications user-friendly.